englischIn comprehensible language and supported by clear illustrations, many practical examples and personal experience reports, this textbook provides a well-founded insight into epidemiological thinking, examining the most important study designs, their advantages and disadvantages, and their [...]

englischLike a pilot, this textbook guides you through the rapidly changing phenomenon of social entrepreneurship. In addition to a thematic introduction, it navigates through start-up phases, legal forms, impact measurement and financing. The fields of social intrapreneurship and education are also [...]

englischHow do innovations spread across society? What role do communication channels play in this process? Which factors influence the successful diffusion of an innovation? What are the specifics of the diffusion of media innovations? How does news spread across society?

Diffusion theory deals [...]

englischResearch in media psychology is concerned with explaining experience and behavior in dealing with media. The textbook combines everyday examples with current studies and the most important theories of the field. Media psychology issues are examined through the thematic blocks: opinion [...]

englischIs Hungary an autocracy? This is the central question of this textbook, which takes an internal look at the Hungarian political system and analyses factors that are relevant to the system. Historical legacies such as the Habsburg monarchy, so-called goulash communism, system change and [...]

englischMediatization is of the most successful yet most often discussed approaches used in media and communication studies. The issues of media change and societal change are central in this respect, with two traditions having developed, which examine the role of the media in our modern society in [...]